Bigfoot Marketing is a small business owners marketing strategy that teaches small business owners how to get the biggest marketing footprint possible with their limited marketing budgets.
Your business’s brand includes your logo, colors and short messages (very short!). A brand alone is powerless to bring you customers and make you more money. Your branding MUST be simple and clear, but it is NOT “all important” to your company!
Branding is putting up your signs or your sponsor logos in places.
It takes effective MARKETING to promote a brand. Marketing includes your messages and the vehicles that are used to bring those messages to your target market.
Small businesses market with the hope of achieving what is often called "top of mind" awareness for their brands.
When someone in your target has a need for a product or service that your company provides, and the name or your business or your name is the first thing that they think of, you have achieved "top of mind awareness" with that person.